Monitor And Optimize The Quality Of Experience With Augura
Most Operators are measuring network parameters with probes to monitor and optimize the Quality of the Services. There are a lot of solutions in the market to measure and optimize this QoS. However, maybe this approach is not the best one to detect the Quality our Customers are perceiving. Quality of Experience measurement is the solution.
QoE, or Quality of Experience is a measurement of customer satisfaction of experiences with services (eg, browsing, calls, video streaming….). QoE focuses on the entire service experience; it is a holistic concept, similar to User Experience, but centered in telecommunications services.
This is the KPI that matters to the client: the perceived quality when using our services. For instance if the perceived value is low, the probability of churn will increase.
If we are able to measure it, monitor it and make it the most relevant KPI for the departments involved, we will have made a big change to the organization: the most relevant KPI in the organization will be aligned with the most important KPI for the clients.
IMPROVE CUSTOMER SATISFACTION & REDUCE CHURN
Using QoE knowledge and underlying analytics processes to optimize the QoE, taking corrective and preventive actions
REDUCE OPEX & CAPEX
Using the information obtainedto automate actions to speed up service quality control, improvement or restoration, therefore reducing OPEX.
Using the insights to prioritize CAPEX, acting over the technical parameters that impact QoE perceived by the customers.
IMPROVE ROI OF MARKETING CAMPAIGNS
Real time information available about the customers to enhance customer relationships (customer care, marketing campaigns, churn prediction…)
How it works
To obtain the QoE metrics, Optare QoE optimization installs software agents on the customers’ end devices (smartphones, set top boxes, computers…).
In the backend of the platform, the user configures the metrics, diagnostics and measurements to be executed to customize each test and define real use case (VoIP, web browsing, video streaming, online gaming….). Metrics can be executed on demand or on a scheduled basis. Use Augura (data analytics platform) over the data retrieved by devices, B/OSS systems and other network elements to deliver new insights to improve and maintain the services
END TO END METRICS
E2E metrics on most interesting services for the operator (VoIP, video streaming, gaming…) and capability to add new services and metrics
Inventory with information on all devices with installed agents, remote management of metrics and diagnostics.
REAL TIME MONITORING & REPORTING
Follow through platform dashboards evolution of alarms, metrics, configurations & diagnostics in real time
Characterization of customers based on services usage, QoE obtained to be added to CRM
TARGETED ALARM MANAGEMENT
Create, modify or erase real-time or predictive alarms with any filter, and the actions to be executed on other systems.
REST API exposure to easy integration with other systems for automation and access to QoE values
Book a demo
Contact us and schedule a demo with our experts to see all the benefits of QoE Optimization